Meet The Cates:

Cates Hat Company was born from generations of cowboys and the deep roots of ranching heritage. Creating custom hats for the salt of the earth people who understand that a hat is never just decoration, it’s part of their character and identity. With equipment well over 100 years old and a craft that’s becoming increasingly rare, every hat is shaped by multigenerational ranching experience and an understanding of what makes a truly functional, heirloom-quality piece. In a world that moves fast, taking time to acknowledge the value of slow, intentional work and the people who support it remains at the heart of everything they do.

The Brand:

Visual Identity that tells a story. Cates Hat Company was carefully crafted to appeal to salt of the earth people & rugged cowboys. Every design element, from the carefully chosen typography to the earthy color palette, speaks to the brand’s core values of honesty, craftsmanship, and genuine connection. The visual language creates an intimate conversation, inviting people into a space where intention meets artistry and every choice carries meaning.

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