Meet Arielle:

Arielle is the heart behind Estelle Photo Co.—a photographer drawn to connection, nostalgia, and the kind of stories that linger long after the moment passes. Her work is honest, emotive, and rooted in real life. Arielle wanted her brand to reflect her—the way she sees the world, the way she shows up for her people, and the way she holds space behind the lens.

The Brand:

This branding project was all about creating a visual identity that felt like Arielle—soft but grounded, intentional yet effortless. We leaned into minimal textures, organic lines, and typography with soul. The result is a brand that doesn’t just represent her work—it reflects her presence. It’s warm, reflective, and quietly bold, designed to hold space for the stories she’s trusted to tell.

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