Meet Alyse:

Alyse is a licensed holisitic traveling bridal hair stylist and salon artist based in Perrysburg, Ohio, with over a decade of professional experience since 2007. Her journey into hair artistry began during her twenties when she traveled extensively, exploring new places and mastering diverse hair textures along the way. These formative experiences taught her that authentic beauty isn’t about chasing fleeting trends but about honoring what makes each person uniquely themselves.

The Design:

Roots and Waves Beauty represents the perfect intersection of retro charm and earthy authenticity—a Wes Anderson-meets-nature aesthetic that feels both timeless and grounded. Established in 2015, the brand embodies Alyse’s vision of “quiet luxury”.

The brand name itself speaks to both hair artistry and philosophy: staying grounded (roots) while embracing natural flow (waves). Roots and Waves focuses on authentic beauty, honest communication, and creating styles that work for real life. It’s nostalgic charm meets modern authenticity, exactly what today’s clients want from their beauty experience.

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Story-driven Branding &
Web design for artful souls

Notes from Kindred Souls