If you’re a photographer, you already know how powerful a single image can be. It holds a story. A feeling. A split-second moment that means everything.
Your website? It should do the same.
Whether you’re just starting your photography business or you’ve been at it for a few years, there’s one thing that’s always true—your website is the only space online you fully own. It’s more than a portfolio. It’s where connection happens. Where inquiries begin. And where your brand finally feels like you.
Do Photographers Really Need a Website?
Short answer? Yes.
Long answer? Yes, because social media isn’t a foundation—it’s a tool. Instagram can showcase your work in the moment, but it’s not built to last. It’s rented space. And if you’ve ever felt like the algorithm is working against you, you already know that relying only on socials isn’t sustainable.
A well-designed website for photographers helps you:
- Show up in Google search (hello, dream clients searching “elopement photographer in Oregon”)
- Tell your story with intention, not just in captions
- Share full galleries in a curated way
- Create a home base for your brand that doesn’t disappear in the feed
What to Include on a Website for Photographers
You don’t need a 10-page website to make an impact—you just need clarity and connection. Here’s what I recommend every photography website include:
1. Homepage with a Clear Message
What kind of work do you do? Who is it for? Why does it matter? Your homepage should answer those questions within the first few seconds.
2. About Page That Feels Human
Your clients aren’t just buying your work—they’re investing in your perspective. Let them in. Let them connect. You don’t need your whole life story—just the parts that show them what kind of experience you create.
3. Portfolio That Tells a Story
Less is more here. Choose the images that feel the most “you.” Curate them with intention. Show a full session when you can—it builds trust.
4. Services or Investment Page
Photographers often skip this or keep it vague, but transparency builds trust. You don’t need to list every detail—just help them understand what working with you looks like.
5. Contact Page That Makes It Easy to Inquire
No broken forms. No buried links. Just a clear way to get in touch, with prompts that help them tell you what they need.
Bonus Tip: Use a Platform That Works for You
I build every site on Showit, and here’s why it’s my favorite platform for photographers:
- It’s drag-and-drop—no coding needed
- You can fully customize your design
- It integrates with WordPress for blogging and SEO
- It’s built for visual storytelling (so your work gets to be the star)
If you’re not ready for a full custom site yet, a one-page website is a great place to start (like Wildwood—my one-page website package is built specifically for creatives and photographers).
The SEO Side of It (How You Actually Get Found)
This is the part most photographers skip—but it’s what helps your website show up when people are searching for you.
Here are a few quick SEO tips:
- Use keywords like “wedding photographer in [your city]” naturally in your copy
- Name your images with descriptive keywords (ex:
elopement-photographer-montana.jpg)
- Write blog posts about real sessions, locations, and tips for clients
- Add alt text to every image (this helps Google understand your content)
- Keep your site mobile-friendly and fast-loading
- Blogging is also one of the most underrated tools in your brand toolkit. Even just 1–2 posts a month can help boost your visibility—especially when you’re writing about sessions, behind the scenes, or common client questions.
Ready to Build a Website That Feels Like You?
If your current site feels outdated—or you’re still sending people only to Instagram—I’d love to help you create a space that feels aligned, grounded, and ready to grow with your business.
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You deserve a site that supports you. One that tells your story fully. One that makes it easier for the right people to find and trust you.
Let’s build that together
xx Rory x Wren Creative Co.
If you’re ready to create a space that’s fully yours—one that reflects your artistry, welcomes the right clients, and gives your work a lasting place to live this is the place.
Explore my design services here, where I craft designs that purely focused on human connection and built to tell your story intentionally.
I’d love to hear where you’re at and help you find a path forward that feels aligned. Whether you’re ready to book or just exploring ideas, I’m here for it.
What Every Photographer Should Know Before Building a Website
